After a little longer than initially anticipated, the gothere.sg redesign went live this morning, after poor Dominic stayed up coding until 7. It’s not 100% perfect yet, but it’s definitely getting there. There were a lot of cross browser issues (just when you think that different browsers are not an issue anymore), which had us pounding our heads against a wall on more occasions than one. But all in all, we are quite pleased with what we came up with. And knowing the passion and dedication of the people at Gothere you can be sure there’s loads more to come within the next few months. Trust me.

Our main focus with the redesign was, this time, just to give a facelift. We have lots of ideas for the future, but this time we tried to focus primarily on just making it look a little nicer, but to keep the basic, simple functionality of the existing design. We wanted to make it a little more playful, adding some colours, giving it some more contrast with different font sizes and also introduced a new set of icons, based on the logo.

Anyway, we’ve not only redesigned the website, but are also in the process of developing a whole new brand identity for gothere. The new logo looks like this:

The symbol element of the logo is the lowest common denominator for the visual identity. Although the main brand colour is green (for go, green light), the icon can come in virtually any colour, depending on context. The empty space inside is to be filled with other symbols or photos to serve as icons, stickers or anything else. The symbol is simple yet visually easily recognizable, rounded to portray openness and friendliness, and it helps convey the gothere brand value keywords of boldness, passion and simplicity.

All in all, I’m happy to have been a part of helping one of Singapore’s most indispensable services websites / tools become a little friendlier and easier on the eyes.

There will be much more to check out at gothere.sg soon, so stay tuned to the gothere blog.

Now go find some directions.